The Soulmate "Boom"... Why the Concept Exploded During & Post-Pandemic?

"The world felt heavy back then, but the soulmate fantasy felt light." During the 2020 and 2021 lockdowns, people were not only physically isolated but emotionally as well, in a fragile way the modern world had never experienced before. For months, sometimes years, people lived in a suspended reality where uncertainty was constant and emotional support was highly needed. Without social distractions, the heart searched for something bigger, a meaning, something that felt intentional and real. And this is when the idea of a "soulmate" became more powerful than ever.

Loneliness magnifies every feeling, it stretches small connections into something extraordinary and turns brief moments of attention into something that feels fated. In isolation, the mind clings to the idea of a soulmate not because the connection was real or not, but because the need for this connection was real.

The pandemic didn’t create soulmates, it created the need to strongly believe in them. And so, the “soulmate” became more than a romantic idea.

It became a survival.